Customers can now leave feedback about your company, business or brand on line in various review sites like Yelp, Google Maps, Twitter, etc.. There are many social media monitoring tools that allow an organization to listen for this feedback but what should a business do when they have negative reviews?

Customer Testimonials or References are one of the key measurements of customer satisfaction and loyalty. Word of mouth marketing is probably the most effective means of marketing. A personal endorsement from someone will help close a sale. Social Proof is the theory behind customer testimonials Eleven techniques being used today for social proof are discussed in this article.

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