Clay Shirky’s presentation at TED called ‘How Social Media can make History’ focused on how social media is changing the way we live fundamentally, by allowing people to (at least temporarily) bypass censors and share information. Interaction is not longer just between an organization and its customers and feedback to the organization from customers. The social world is allowing for conversations between customers. They can talk directly to each other. They can organize, rally and protest against a company’s policies or against a political party or platform. They can band together to force a company or a politician to take notice of them.

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