Regardless of whether an organization surveys all its customers (ie a census) or only a sampling of them, if it is possible for a customer to receive multiple surveys in a short period of time, then survey fatigue can become a factor. Customers will rebel and refuse to answer requests for feedback or provide lower than usual scores. Some organizations have a policy that they never respond to surveys. Some individuals with organizations that accept surveys, may not want to be surveyed. A Survey fatigue process must capture these possibilities and remove them from the list of customers to be surveyed.

Customer Satisfaction is often measured by Customer Survey data. There are many market research companies that will create and run customer satisfaction surveys for you, based on your unique needs. There are 10 areas to consider when planning a customer satisfaction survey, from who to survey to how to provide feedback to customers about what you found and how you have changed based on customer feedback.

Hide me
Sign up below to receive a Free Report (Retail Value $150.00)
Name: Email:
Show me