Early in December 2010, Dell unveiled its Listening Command Center, catering to customers world wide. The command center is a hub tracking over 22,000 Dell related topics at a company wide level, currently in 9 languages, expecting to go to 11 languages and covering all the countries where Dell does business. The tools are expected to be available to all employees to use (not just the command center).

Tracking what customers are saying about your organization, brand, products and executives is becoming a daunting task with the proliferation of social media types and sites, both accessible on the web and on mobile devices. To meet that requirement, organizations have created tools to help businesses track various aspects of what is happening online.

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