Customer Testimonials or References are one of the key measurements of customer satisfaction and loyalty. Word of mouth marketing is probably the most effective means of marketing. A personal endorsement from someone will help close a sale. Social Proof is the theory behind customer testimonials Eleven techniques being used today for social proof are discussed in this article.

How Reputation Management firms work

Tuesday, May 4th, 2010

Reputation Management firms are often SEO (Search Engine Optimization) specialists who move negative comments off the front page of search engines. Some of the techniques include, raising the rank of the sites below the negative entry by adding favorable comments, using social bookmarking such as Digg, Delicious and others. Creating new subdomain sites on your site also may add more positive entries to the front page of Google. It is far better to over deliver and under promise to prevent the need to use reputation management SEO techniques.

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