Sometimes, in business and in life, we make mistakes and need to apologize. I have written several articles in this blog on how to effectively say you are sorry. I found this interesting article called The Science of Effective Apologies by Guy Winch, Ph.D. which has some research behind it. According to the scientific research by Ryan Fehr and Michele J. Gelfand of the University of Maryland, the way you apologize depends on the nature of the relationship you have with the other party.

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