As the year draws to a close, it’s time to plan customer satisfaction year beginning activities. If you want your customer satisfaction efforts to be successful, then ensure your employees see that customer satisfaction results are part of the review of the prior year achievements and understand the dynamics that drive superior results. Compare one group within the organization with other similar groups: If the results can be broken down across various leaders, geographies, departments, you should show results in aggregate and then results broken down by geography, sales branch, or service group. Prominently publicize customer satisfaction results in your year end / year beginning communication.The best place to put them is at the beginning of a year end / year beginning presentation, report or email, even before financial results. This article covers the 5 key areas to focus to launch a new year of customer satisfaction actions right.

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