The Human Side to Customer Satisfaction

Thursday, September 8th, 2011

A business acquaintance of mine decided to bring in some of his customers to provide testimonials and learn from their feedback. He was quite surprised at the reasons customers gave for their satisfaction. Yes the customers were satisfied with the service provided by the business. It met specifications. What surprised him was the comments from the customers about the caring they received and the follow up.There is more to measuring customer satisfaction than just meeting expectations. The human side touches the emotions and that sometimes has a huge impact on customer satisfaction.

A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

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