A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

Customer Testimonials or References are one of the key measurements of customer satisfaction and loyalty. Word of mouth marketing is probably the most effective means of marketing. A personal endorsement from someone will help close a sale. Social Proof is the theory behind customer testimonials Eleven techniques being used today for social proof are discussed in this article.

Customer testimonials and references are key indicators of customer satisfaction. They have the extra benefit of driving word of mouth advertising. A trend has evolved over the past few years where companies don’t gather the references and distribute them, the customers do. Organizations like Yelp helped strangers share reviews with each other. A more recent trend using sites like Facebook Places, Foursquare and Gowalla allow friends to share where they are visiting, creating a dynamic reference system.

Word of mouth (and with the internet, this has become World of Mouth) is having a bigger and bigger effect on who customers chose to do business with. One of the key sources of information consumers use today are ‘reviews’ (in customer satisfaction terminology- ‘testimonials or references’). Here’s an interesting technique to help an organization gather reviews: Run a contest. Check out what Lenovo, a PC Manufacturer is doing.

Facebook has just announced Deals for Places, a way for local businesses to attract new customers to their location and to reward loyal customers. Using the power of the 500 Million users on Facebook, customers who check in to a business tell all their friends and family where they have been, effectively creating a testimonial for that location. This post covers why a business should be interested, what kinds of deals are available, how to get started and what to do first.

Ensuring an organization has References and Testimonials for its products and services is a well established customer satisfaction best practice. A new trend in the industry is accessing these on line and now through mobile phones. Pictures of actual reviews on mobile phones (smart and regular cell phones) are included in the article.

Have you checked out Google Maps? It is a very convenient service to help you find directions to where ever you are going, including in many locations, a street view of the place you are planning to visit. But there are more features on Google Maps than just finding your way. Did you know customers can leave reviews of sites they visit on Google Maps?

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