References are a powerful selling tool for most businesses. Testimonials provide social proof that others like your organization’s products or services. They increase the ‘trust’ factor of your business. It makes selling more effective and less costly. What are techniques you can use to gather testimonials from your satisfied customers. Here are several interesting, non standard techniques.

Why should you care about social media influencers? Influential social media users can spread bad press about your product, service or organization at frightening speeds using social media. The more influential they are, the wider the reach they have. And with the presence of mobile phones, they need not wait until they get in front of a home computer to get the word out. If there is a complaint about a product or service or a crisis, these influencers can be a help or a real headache. Learn how to find them and some tips on how to work with them.

A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

Customers can now leave feedback about your company, business or brand on line in various review sites like Yelp, Google Maps, Twitter, etc.. There are many social media monitoring tools that allow an organization to listen for this feedback but what should a business do when they have negative reviews?

Customer Testimonials or References are one of the key measurements of customer satisfaction and loyalty. Word of mouth marketing is probably the most effective means of marketing. A personal endorsement from someone will help close a sale. Social Proof is the theory behind customer testimonials Eleven techniques being used today for social proof are discussed in this article.

Word of mouth (and with the internet, this has become World of Mouth) is having a bigger and bigger effect on who customers chose to do business with. One of the key sources of information consumers use today are ‘reviews’ (in customer satisfaction terminology- ‘testimonials or references’). Here’s an interesting technique to help an organization gather reviews: Run a contest. Check out what Lenovo, a PC Manufacturer is doing.

Facebook has just announced Deals for Places, a way for local businesses to attract new customers to their location and to reward loyal customers. Using the power of the 500 Million users on Facebook, customers who check in to a business tell all their friends and family where they have been, effectively creating a testimonial for that location. This post covers why a business should be interested, what kinds of deals are available, how to get started and what to do first.

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