Can Mobile Apps be used for Customer Service?

Tuesday, September 6th, 2011

Location based apps can be used as a customer service tool, if you broaden what the term customer service means. Examples from Pepsi, Kraft Foods, Meijer, Mall Maps, Real Estate and Weather channel are covered in this post. Read the book The Third Screen by Chuck Martin for more examples.

A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

Gatwick Airport is undergoing a major reconstruction project. Rather than unsightly wooden barriers, Gatwick has used the space to engage with users of the airport. On various construction locations, they have a supersized Barcode along with messages for users to scan the bar code on their cell phones and see how the station is being built. An application available for smart phones (iPhone and Android phones) will turn that picture into a link where users of the smart phone can access the Gatwick Discovery Tour. While this is an interesting adoption of new technology Gatwick inadvertently left out many travelers. Read why.

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