The bad news continues for Toyota’s brands. Prius, Lexus, Sai, Camry and Tacoma recalls have been issued in the past week. And there is investigation going on about possible problems with the steering on newer Toyota Corollas. Customer Satisfaction with Toyota has certainly been impacted with this widespread quality problems. Some Toyota units in the US were named in a Racketeering lawsuit. Toyota shareholders have also seen a big drop (about 20%) in their share value since mid January when the most recent recalls started.

Toyota’s customer satisfaction plans are not going well. The consumer expects Toyota to care about their safety and notify them of potential problems and fixes. They also expect swift action on issues, with a strong action plan to fix and some indication of how Toyota will ensure this kinds of problems will not recur in the future. Toyota is bungling these actions. The Toyota Prius and Lexus hybrid models are being added to Toyota’s quality woes with a possible defect in brakes. While Toyota claims to have fixed the problem in the new cars it is manufacturing it has no action plan for current affected Prius owners. Toytoa’s CEO apologizes. Also see the video of customer reactions.

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