Several companies have started using Facebook as their customer service platform. Examples are BT, Thomas Cook, Vodafone UK, Rosetta Stone, Journal of the Americas Chemical Society, and Dell amongst others. This post covers a new tool from Get Satisfaction in conjunction with Involver that provides the infrastructure to run a support service on Facebook. Read about the benefits of a service offering on Facebook, along with other helpful resources on this topic.

Customers are having conversations about your brand on Facebook. If you have Facebook Fan pages, customers are writing on your wall. Some comments will be positive and some will be negative. Some customers will come to your fan page looking for support. How can your organization support them? Learn about one service I found to help.

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