Nestle is undergoing criticism from Greenpeace for its use of Palm Oil in its products on the grounds that it damages the environment. It has tried to publicize its position and action plans. Nestle has used a Facebook Fan Page with over 92,000 fans as one of its vehicles of communication but the handling of the issue by the community manager on Facebook has become a Facebook Storm with customers and non customers. The dialogue from customers, fans and non fans has taken on a life of its own.

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