Every customer has an economic value. Customers provide repeat business and cash flow. They are your best prospects for additional product and services and they can provide you with positive references and referrals, which lowers the cost of acquiring new customers. So the loss of a customer is serious. Here are some techniques to get customers back.

Customer Satisfaction techniques using Twitter

Thursday, September 10th, 2009

Big Brands are starting to monitor and use Twitter to respond to dissatisfied customers. Many companies are creating new jobs such as Chief Bloggers, Directors of Digital Care, Customer Relationships Experts, Social Media Strategists, Heads of Social Media, and Corporate Twitterers. This article provides actual samples of digital conversations from large organizations found on Twitter. The most common trends are solving customer satisfaction problems and providing feedback on new products and services.

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