Every company, government agency and not for profit organization needs to consider how it will respond to social media and complaints. Some mentions will be positive and some will be negative. Policies or instructions needs to be documented for the front line staff that will be responding to these postings. While this used to be the responsibility of the public relations departments in the past, social media, blogs, and complaint sites have made this task grow exponentially and with it the need to engage a broader group of employees as responders.

Social Media complaints and your competition

Monday, November 28th, 2011

I am currently reading Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis. In is book, Brian pointed out the threat posed by customer complaints that appear in Social Media, particularly Twitter. This brings up the whole issue of dealing with unscrupulous or aggressive competitors who use Social Media tools as a lever against you.

Google is discontinuing Sidewiki. an annotation service that appears next to your website with comments from users. When Google Sidewiki was first announced in September 2009, it was intended as a way for Google users to share good and bad experiences with a company on the same page as the company’s website. This led to a backlash from organizations. Some web owners were upset that they no longer owned all the space on the browser when a customer accesses their webpages and two other major issues. Will Sidewiki be missed?

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