Every organization goes through cycles, from year beginning, monthly and quarterly results and year end. As a new year approaches, one of the exercises every department goes through is planning for the year ahead. Customer Satisfaction strategies and processes need to be reviewed as well.The most important things to review are Management Strategies, Customer Expectations, Customer Feedback, Measurements and Targets and Management Reporting.

A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

In a recent Toronto Star automotive article titled Phone Apps connect Customers, Dealerships, highlighted an example of how a smart phone application can do away with the need for a customer to call for a car service appointment, thereby eliminating the customer service representative on the other end of the phone. When the customer arrives at the dealership, the service staff is waiting avoiding line ups and paperwork. At the end of the repair, the customer can use a smartphone to pay.

Of the key trends in 2011 will be mobile and mobile applications. Mobile is a fast growing marketing and customer satisfaction force. When an early adopter in an industry starts to use Texting, mobile applications and mobile QR, 2D or Stickybits code, it raises the bar for competitors. The table stakes get raised and customers EXPECT all businesses in the same industry to offer the same or better or a much lower price!

Mobile applications are starting to grow exponentially and allowing users to view complaints or compliments of businesses or products in new ways. Sitckybits allows users to scan a barcode or QR code and attach digital content (like complimentary reviews or complaints) to the code that can be viewed by others who scan the same code. Learn more about Stickybits.

Social media added new complexities to customer satisfaction strategies and processes and Mobile adding another new dimension. Mobile phones are being used by consumers to choose local businesses with positive user reviews. A video of the iPhone Yelp app shows how.

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