A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

A recent CNN Video describes about how Smart phones are starting to be used as payment devices. As this offering becomes more widely spread, customers will start to expect this feature at retail outlets, restaurants, bars, etc. Starbucks is highlighted in the video. Those organizations who fail to keep up with popular offerings by their competitors will find their business and customer satisfaction impacted.

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