Can Mobile Apps be used for Customer Service?

Tuesday, September 6th, 2011

Location based apps can be used as a customer service tool, if you broaden what the term customer service means. Examples from Pepsi, Kraft Foods, Meijer, Mall Maps, Real Estate and Weather channel are covered in this post. Read the book The Third Screen by Chuck Martin for more examples.

A recent survey by Unica, an IBM subsidiary called the State of Marketing 2011 – Unica’s Annual Survey of Marketers highlights the challenges marketers face in this rapidly changing business environment. Interactive Marketing is changing the methods of communicating with customers; it is ‘the meaningful alternative to imposing messages on customers that they no longer want to hear.’ Three types of media marketers need to be aware of include Earned Content, such as reviews, testimonials and references, all customer satisfaction elements. Customer satisfaction strategy needs to change to accommodate the new channels.

Hide me
Sign up below to receive a Free Report (Retail Value $150.00)
Name: Email:
Show me