A consumer reaction to new marketing techniques being used through telemarketing, web marketing and even door to door marketing.: “A message to all those purveyors of marketing by aggravation, pestering, and annoyance: Pissing me off does not make me want to buy your product”. See other consumer reactions to companies trying to market their products using techniques that often have the opposite effect.

A testimonial or referral from a customer is one of the best forms of marketing. It is not uncommon for businesses to want to post customer testimonials everywhere they can to encourage others to buy: advertising, store signage, press releases, websites. Watch a video on this new technology and technique adopted by Diesel Jeans. As most Facebook users have more than 100 friends on average, this technique provides word of mouth reference spread to over 100 friends in seconds with just a few pushes of a button from a smart phone or using a service like SnapmyInfo for regular cell phones with a camera. Do you know anyone that doesn’t leave home with their mobile phone? Consumers have the ability to easily provide referrals for your product, 7 days a week, 24 hours a day.

In a large organization, where customer service reports may impact the level of service provided to the customer and on what aspects of customer satisfaction with service gets management attention. Some of the advantages of having customer service report to IT, Product Development, Marketing and Sales or by country are reviewed in this blog post.

Crowd sourcing is a new web technology that allows organizations to tap web users to get feedback or have users help each other with problems they may have. Redesignme is a web service where organizations can solicit input from over 7000 creative users to improve a product, or its marketing, a corporate identity, a package design, or how to bring a product to market.

Customer Centricity: An IBM Video

Monday, March 21st, 2011

Customer Centricity is a new term to capture the thought that customers are central to everything an organization does, including product development, sales, service, marketing and even through its suppliers and channels. IBM has an excellent video called “How it Works: Smarter Commerce” that covers the concept well. Watch the video and review the key points in this blog post.

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