Yelp, a location sharing service has announced changes to its practices due to customer complaints! This is ironic because Yelp is supposed to gather complaints and compliments from users about local small businesses. Yelp sold advertising on its site to small business owners but some small businesses called the advertising offering extortion. Several class action suits have force Yelp to make some changes to it policies. The article covers the existing ‘user review’ filtering process and the changes in policies caused by local business outrage.

Yelp, a web site, where consumers post positive or negative reviews of local businesses can be a boon to customer satisfaction, sales and new customer acquisition or it can be a real headache for a local business. The power of consumers is very evident in this new review site which boasts 30 Million users a month, and 10 Million reviews, mostly in the US, but also in Canada, UK and Ireland. This article describes Why Yelp is important, what Yelp is, how local business owners can use Yelp and what do to next if you are just getting started.

Hide me
Sign up below to receive a Free Report (Retail Value $150.00)
Name: Email:
Show me