Pownum is a complaint aggregator located in Northhampton, England. They have some interesting twists in their value proposition, that differentiates them from other complaint sites and encourage consumers to enter complaints and reviews on their site as opposed to other complaint aggregators..

Yelp, a web site, where consumers post positive or negative reviews of local businesses can be a boon to customer satisfaction, sales and new customer acquisition or it can be a real headache for a local business. The power of consumers is very evident in this new review site which boasts 30 Million users a month, and 10 Million reviews, mostly in the US, but also in Canada, UK and Ireland. This article describes Why Yelp is important, what Yelp is, how local business owners can use Yelp and what do to next if you are just getting started.

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