Companies and individuals alike should be monitoring what is being said about them on the internet and social media. One of the tools that is available for personal use and that can be adapted for small business use is from Google and it is called ‘Me on the Web’. Google provides guidance on how to manage your identity including how to remove personal data from the web and how to remove a page from Google’s search results.

Small Business organizations often ask how they can gather customer insights without spending a fortune with consultants or research firms. This blog post covers 6 techniques and tools a small business can use to determine the satisfaction level of their customers.

Google has just added a new tool for it’s Google users called ‘Me on the Web’ to help with personal reputation and identity management. Google has recognized that people don’t always want to be identified when they post things on the web or search for things on the web, as they may be in physical danger, looking for help, or have a condition they don’t want people to know about or are unsure of who the readers are. They have created 3 different identity options: unidentified, pseudonymous and identified. Me on the Web makes it easier to monitor your identity on the web and provides easy access to resources describing ways to control what information is on the web. It also provides links to resources to manage your reputation and on how to control what third-party information is posted about you on the web. These include common tips like reaching out to the webmaster of a site to ask for the content to be taken down, or publishing additional information on your own to help make less relevant websites appear farther down in search results. Some of the tools in this post may also be useful to businesses who uncover unflattering posts about their organization or products on the web.

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