The Federal Trade Commission in the US has come out with new regulations affecting how goods and services are marketed on the Web. These new regulations are significant for marketing, customer satisfaction and legal professionals in your organization.The Federal Trade Commission is coming down hard on website owners, bloggers and social media users that make claims about their product and service. If the organization has been following best practices, they will have a disclaimer in their text or terms of use (typical results will vary, or there is no guarantee of results) but now that is no longer adequate. What the FTC has asked for is that a typical users results be given the same prominence as the testimonials from those who had outstanding results. Failure to comply can result in a fine of up to $11,000 and that can be per page or per blog post.

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