Foursquare is an interesting technology as it provides an organization a way to get users to promote your business to their friends and ultimately providing the benefits of testimonials and references AND it has a built in loyalty program. As a by product of its specials and its social media communication, Foursquare enhances word of mouth endorsement It is also a technique to entice prospects who are located nearby to come to your organization, through offering them specials on their mobile phones.

Customer testimonials and references are key indicators of customer satisfaction. They have the extra benefit of driving word of mouth advertising. A trend has evolved over the past few years where companies don’t gather the references and distribute them, the customers do. Organizations like Yelp helped strangers share reviews with each other. A more recent trend using sites like Facebook Places, Foursquare and Gowalla allow friends to share where they are visiting, creating a dynamic reference system.

Facebook has just announced Deals for Places, a way for local businesses to attract new customers to their location and to reward loyal customers. Using the power of the 500 Million users on Facebook, customers who check in to a business tell all their friends and family where they have been, effectively creating a testimonial for that location. This post covers why a business should be interested, what kinds of deals are available, how to get started and what to do first.

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