Word of Mouth converts sales at 78%

Thursday, May 19th, 2011

Word of mouth has always been known to be the most effective mode of promotion for your product or service (positive or negative). We know that web techniques have changed the equation of how fast word of mouth can travel, from friends and family to going viral on the internet. Here’s an interesting video from American Businessman, Gary Vaynerchuk, author of Crush It, Why Now is the Time to Cash in on your Passion and The Thank You Economy, that talks about the changes in marketing, customer satisfaction and advertising.

Virgin Media Inc., a communications company with offerings in Broadband, TV, Phone and Mobile services for business and consumers in the UK, has an interesting Slideshare presentation on how they do Customer Service with Social Media.

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