Foresee conducted its Spring Top 100 edition of the ForeSee E-Retail Satisfaction Index, an analysis of customer satisfaction with the top 100 online retailers in the United States. Amazon is tops again and four points ahead of its nearest competitor, Apple. Amazon not only maintained its lead, it increased its score by 3 points from 2011, breaking the record for the highest score ever achieved using this index and leaving it in a class by itself. Amazon is now THE benchmark to beat. The report provides some excellent statistics on the benefits of customer satisfaction and some root causes that could improve an e-Retailer’s score.

ForeSee runs a ecommerce survey of on line retailers twice a year. Here are some of the winners and losers. Top performers were Amazon, Avon and J.C. Penny online stores. At the bottom of the heap were Gap.com, Overstock.com and Buy.com. The biggest loser was Netflix, down 8 points from last year. Netflix drop is being attributed to its change in pricing and business model earlier in 2011. It’s fall from grace was swift. Get the full story from ForeSee. Link in the blog post.

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