Toyota has issued a recall for its Sienna Minivans from 1998 to 2010. The Sienna’s spare tire is held in place by a cable that could rust and snap. This announcement comes on the heels of another recall of 34,000 SUVs and the payment of a $16.4 Million fine to the US Government. Toyota is a classic case of why customer service organizations cannot be held accountable for customer satisfaction.

Toyota’s customer satisfaction woes continue to climb. On April 5, 2010, Toyota US may face a $16.4 Million fine for the delay in announcing the recall of Toyota vehicles over accelerator pedal flaws. The US government claims that Toyota was hiding the defect and was slow to report it. This action will also be a warning to other auto manufacturers and manufacturers in general about the seriousness of dealing with customer satisfaction and safety issues.

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