In an earlier article, the Dell Listening Command Center’s opening was highlighted along with a video of Michael Dell launching the new center. The command center is a hub tracking over 22,000 Dell related topics at a company wide level using Social Media. At that time they were monitoring social media in 9 languages. In just a few months, the number of languages has grown to 11. The early results of this center are very impressive (30% reduction in negative comments) and a social media influencer program. See the slide deck in the blog post.

Dell has been investing in new web techniques. In an interesting article on Dell’s Social Engagement Journey, some of the discussion relates to Dell’s progress on customer satisfaction, from ‘Dell Hell’ in 2005 to today where it is far more customer centric. This process might be of interest to firms that have not yet not embraced social media for customer satisfaction feedback and customer engagement.

Groubal, a recent American start up that champions consumers complaints has launched a new Groubal Customer Satisfaction Index. This index tracks the customer dissatisfaction of hundreds of brands through monitoring comments on social media like Twitter and Facebook. Then they dynamically rank the worst ten brands – with data updating every hour. Viewers can see the worst ten highlighted graphically on the homepage, or can click on an individual brand name or search for a specific brand to see how they’ve ranked over the past seven days. In addition, to the top 10, Groubal also divides Brands by sector and if you click on the sector you can see the worst 10 brands in that sector. If a Brand is consistently on the top of the ‘worst brand’ list in its industry or in the overall list, the corporation needs to take notice and pay attention to the ‘voices of its customers’.

One of THE most ignored best practices in Customer Satisfaction strategies is to share with your customers that you heard their complaints and have taken action to minimize or alleviate the concerns that the customer should have noticed. This article covers how Dell Computers is providing feedback to customers on the improvements they are making.

Customer Service using Facebook?

Thursday, October 14th, 2010

Are Customer Service organizations starting to engage with customers using Facebook? It appears that they are. Texas Instruments, Thomas Cook, Vodaphone UK and Dell Computers are 4 examples.

Here’s an interesting video about Dell and their attitude towards Social Media and how they are going from Dell Hell to Dell Swell. Jeremia Owyang, Partner Customer Strategy at Altimeter Group interviews Bob Pearson, Communications and Conversations at Dell. Dell is using Social Media to gather product requirements, notify customers of deals, create platforms for customers to help each other and monitor social media for negatives comments. Watch the video.

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