What does a Customer Want?

Thursday, May 26th, 2011

Seth Godin recently wrote a blog post on What (People) Want, where people could be defined as customers, users, neighbors, friends, etc. He describes five simple ideas that motivate and drive most of us. This blog post looks at whether these 5 elements also define what customers want.

A study by IBM® Institute of Business Value of 30,000 US consumers in September and November 2008 revealed that, on average, consumers will drop allegiance to retailers after an average of 3.1 negative experiences. To promote customer satisafaction, eight key areas that affect the customer experiences are covered in this article.

A really key factor in retaining customers and preventing problems is to pay attention to what expectations you, as a business owner, are setting with customers. What promises are you making?

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