Does the name Dave Carroll ring a bell with you? How about the song ‘United Breaks Guitars’? If you have been watching the development of social media, you are, no doubt aware of the situation Dave Carroll, a musician found himself in, with a broken guitar, damaged by United Airlines and a very stubborn airline that refused to budge on compensation. Dave Carroll, wrote a very catchy tune, posted it on Youtube and the song went viral, attracting the attention of CNN. When CNN phoned United Airlines, they had a different response than Dave Carroll was able to obtain on his own. Dave has decided to become a consumer advocate and with partners has created a new site called Gripevine for consumer complaints.

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