Top 12 consumer frustrations

Monday, October 24th, 2011

According to Reuters, a Consumer Reports survey of over 1000 consumers in March, 2011, with the question “As a consumer, what frustrates you the most ?” yielded 12 top rated results Seven of the top frustrations, including the top one, dealt with customers calling organizations support desks, while the remaining five frustrations, including the second most common complaint mentioned, dealt with customers visiting a store or having a service provided at the consumer’s site. Eight of the 12 (2/3 of the factors frustrating consumers) relate to customer service.

In a recent Zoomerang survey, called Marketing in a Digital World, 1180 SMB decision makers in U.S. businesses with less than 1,000 employees provided insight into how they use social media tools (particularly Facebook) to interact for business purposes. One of the key takeaways from the survey is that what small businesses value most from social media is customer satisfaction data. And consumers praise more than complain.

In a Bloomberg Busnessweek article titled Good Service is Good Business: American Consumers Willing to Spend More With Companies That Get Service Right, According to American Express Survey, an American Express® Global Customer Service Barometer study found that many customers are willing to spend between 7 – 22% more for excellent customer service.

Many organizations plan conversions or modifications that affect them internally and may make changes relevant to their customers. It should be obvious. When an organization makes a change that affects customers, the business should communicate with them about it. Be sure when creating a plan to modify some aspect of your organization, that you consider the customer’s perspective. Planning how the customer perceives the change will impact customer satisfaction with your products and services.

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