Does the name Dave Carroll ring a bell with you? How about the song ‘United Breaks Guitars’? If you have been watching the development of social media, you are, no doubt aware of the situation Dave Carroll, a musician found himself in, with a broken guitar, damaged by United Airlines and a very stubborn airline that refused to budge on compensation. Dave Carroll, wrote a very catchy tune, posted it on Youtube and the song went viral, attracting the attention of CNN. When CNN phoned United Airlines, they had a different response than Dave Carroll was able to obtain on his own. Dave has decided to become a consumer advocate and with partners has created a new site called Gripevine for consumer complaints.

There have been two bills that were created and going through the approval process in the US congress and senate, called SOPA and PIPA, that, if passed, would affect internet users worldwide. This story is an interesting one about how various groups of businesses competed for government attention, and how the internet based organizations enabled consumers to bring their dissatisfaction to the attention of US law makers and halt the progress of the two bills.

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