Google is discontinuing Sidewiki. an annotation service that appears next to your website with comments from users. When Google Sidewiki was first announced in September 2009, it was intended as a way for Google users to share good and bad experiences with a company on the same page as the company’s website. This led to a backlash from organizations. Some web owners were upset that they no longer owned all the space on the browser when a customer accesses their webpages and two other major issues. Will Sidewiki be missed?

Why should you care about social media influencers? Influential social media users can spread bad press about your product, service or organization at frightening speeds using social media. The more influential they are, the wider the reach they have. And with the presence of mobile phones, they need not wait until they get in front of a home computer to get the word out. If there is a complaint about a product or service or a crisis, these influencers can be a help or a real headache. Learn how to find them and some tips on how to work with them.

Yelp, a location sharing service has announced changes to its practices due to customer complaints! This is ironic because Yelp is supposed to gather complaints and compliments from users about local small businesses. Yelp sold advertising on its site to small business owners but some small businesses called the advertising offering extortion. Several class action suits have force Yelp to make some changes to it policies. The article covers the existing ‘user review’ filtering process and the changes in policies caused by local business outrage.

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