7 Techniques to Understand Your Customers

Thursday, April 5th, 2012

A prior blog post called Customer Satisfaction Tip: Understand Your Customer reviewed why it was important to understand your customer and what it really meant to understand. Three company examples were included, IBM, Cisco and Apple. This post covers seven techniques and best practices to understand your customers, theirs needs, wants, wishes, complaints, concerns, and the terminology they use.

Top Posts of 2011

Monday, January 2nd, 2012

Five of the 15 ‘most read posts’ in 2011.are: How to Handle Complaints: The IBM Way, Facts on How Social Media Complaints impact Customer Satisfaction, Customer Satisfaction technique – Empowerment of Front Line Employees, Customer Satisfaction: What role should a business partner play?,Customer Satisfaction Techniques for Internal Customers, Biggest Challenge to Exceed Customer Expectations? Read all 15.

Customer satisfaction is the balance between what the customer expects and what is delivered. If your organization counts on business partners (dealers, distributors, retail stores, agents, affiliates, influencers, customer service providers, etc) or some other organization that comes between you and your final customer, then you need to consider your business partners in your customer satisfaction strategy and programs. Read why, what, and how to in this article.

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