On Tuesday April 13, 2010, Toyota suspended the sales of the GX 460 Lexus after a report from Consumer’s reports called the SUV a safety risk. Another report shows that Toyota routinely engaged in questionable, evasive and deceptive legal tactics when it was sued. One has to wonder what else is being hidden. Toyota is spending millions on advertising and discounts trying to revive its reputation. But these latest new releases are a severe blow to that effort.

Yelp, a web site, where consumers post positive or negative reviews of local businesses can be a boon to customer satisfaction, sales and new customer acquisition or it can be a real headache for a local business. The power of consumers is very evident in this new review site which boasts 30 Million users a month, and 10 Million reviews, mostly in the US, but also in Canada, UK and Ireland. This article describes Why Yelp is important, what Yelp is, how local business owners can use Yelp and what do to next if you are just getting started.

Since my last post on Social Media Monitoring tools, I have come across tools and service offerings from a wide variety of companies. This article covers the ‘services’ that provide social media monitoring as well as the kinds of social media data an organization might want to monitor.

Reputation Management and TwitStorm

Monday, December 21st, 2009

TwitStorm is new term representing the conflagration that occurs when a nasty reputation-damaging tweet on Twitter, true or not gets retweeted, over and over again, to thousands. Using Social media and hashtags on Twitter, TwitStorms can spread like wildfire. A video on Tiger Woods’ impact on Nike has been retweeted over and over again. See the video “Tiger Woods will hurt Nike” on this site.

This post contains two videos that review why your organization or business needs to be watching over social media, what its impact is, 3 major shifts in customer feedback and what you should do about it.

How to Protect Your Online Reputation

Tuesday, July 14th, 2009

A recent Forbes article discusses the need for individuals to watch over their online reputation and why this is so important. It is equally important for businesses. A regular routine of monitoring web based traffic and some proactive steps to take are reviewed.. Step by step actions individuals can take to protect themselves are covered.

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