One of my favorite authors is Seth Godin, who has written multiple books on how the world is changing as a result of the web and mobile phones. He recently wrote a blog post titled: The obligation of the adjustable display on the need for companies who manufacture or sell products and services to spend more time on the documentation that comes with the product, whether it is printed, online, or as part of a help screen. It his his contention that it costs less to invest in explaining how to use things than to take the service call afterward.

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