There are organizations, such as JD Power that rate customer satisfaction and service for various industries and there are crowd sourcing sites such as Epinions and Yelp where users provide the ratings. STELLAService is an independent company that rates customer service for eStores in the US and provides offers ‘web based badges’ or ‘seals of approval’ for quality customer service. They claim to have the most robust evaluation methodology assembled.

Foursquare is an interesting technology as it provides an organization a way to get users to promote your business to their friends and ultimately providing the benefits of testimonials and references AND it has a built in loyalty program. As a by product of its specials and its social media communication, Foursquare enhances word of mouth endorsement It is also a technique to entice prospects who are located nearby to come to your organization, through offering them specials on their mobile phones.

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