Toyota’s Reputation Management efforts took another hit with a new investigation by the US Government National Highway and Traffic Safety Administration. It appears Toyota stalled on a recall concerning a Steering Defect for Toyota pickups, T100s, and 4Runner SUVs built between 1989 and 1998. The steering problem had been identified in 2004 and recalls were done in Japan but failed to alert the US authorities for as much as a year. Some positive news for Toyota includes improved sales and profits and the removal of Consumer’s Reports ‘Don’t Buy’ Designation from its 2010 Lexus GX 460 SUV after electronic stability issues were resolved with a software fix.

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