If you want to monitor what is happening on the web with your brand, your organization, your executives or your name, the challenge is enormous. Some excellent data exists in a blog post called Internet 2009 in Numbers on a site called Pingdom. These numbers are staggering and surprising and highlights the need for monitoring.

1. 126 Million Blogs
2. More internet users in China and in Europe than in North America
3. 350 Million people on Facebook
4. 27.3 Million Tweets per Day in Nov 2009

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