If you want to monitor what is happening on the web with your brand, your organization, your executives or your name, the challenge is enormous. Some excellent data exists in a blog post  called Internet 2009 in Numbers on a site called Pingdom. These numbers are staggering and surprising:

1. 126 Million Blogs
2. More internet  users in China and in Europe than in North America
3. 350 Million people on Facebook
4. 27.3 Million Tweets per Day in Nov 2009


What these figures mean is that everyone needs a monitoring solution in order to determine who is having a conversation about you, your product, your brand, your organization.

Here are some highlights from the Internet 2009 in Numbers post:

Websites

  • 234 million – The number of websites as of December 2009.
  • 47 million – Added websites in 2009.

Internet users

  • 1.73 billion – Internet users worldwide (September 2009).
  • 18% – Increase in Internet users since the previous year.
  • 738,257,230 – Internet users in Asia.
  • 418,029,796 – Internet users in Europe.
  • 252,908,000 – Internet users in North America.
  • 179,031,479 – Internet users in Latin America / Caribbean.
  • 67,371,700 – Internet users in Africa.
  • 57,425,046 – Internet users in the Middle East.
  • 20,970,490 – Internet users in Oceania / Australia.

Social media

  • 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
  • 27.3 million – Number of tweets on Twitter per day (November, 2009)
  • 57% – Percentage of Twitter’s user base located in the United States.
  • 350 million – People on Facebook.
  • 50% – Percentage of Facebook users that log in every day.
  • 500,000 – The number of active Facebook applications.

Images

  • 4 billion – Photos hosted by Flickr (October 2009).
  • 2.5 billion – Photos uploaded each month to Facebook.
  • 30 billion – At the current rate, the number of photos uploaded to Facebook per year.

Videos

  • 1 billion – The total number of videos YouTube serves in one day.
  • 12.2 billion – Videos viewed per month on YouTube in the US (November 2009).
  • 924 million – Videos viewed per month on Hulu in the US (November 2009).
  • 182 – The number of online videos the average Internet user watches in a month (USA).
  • 82% – Percentage of Internet users that view videos online (USA).
  • 39.4% – YouTube online video market share (USA).
  • 81.9% – Percentage of embedded videos on blogs that are YouTube videos.

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Adele Berenstein

Adele Berenstein is an Experienced Customer Satisfaction Executive, recently retired from a Large Global IT Organization after a long productive management career including Sales, Marketing, Services, teaching and education center management and most recently, 19 years in customer satisfaction management. She turned around divisions with customer satisfaction problems, implemented measurable improvements and management systems, and implemented programs to prevent problems from ever affecting customers.

One Response to “The Challenge of Reputation Management – 2009 Web Statistics”

  1. Frank Brinkman Says:

    Adele, these are mind boggling numbers… I am thinking they are going to grow exponentially in the next couple of years..

    Thank you…

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