“The only way to put out a social media fire is with social media water,” says Ramon DeLeon, managing owner of 7 Chicago area pizza stores.

I came across an excellent article on social media use that describes some remarkable customer satisfaction techniques being used by a franchise owner of a few Domino Pizza stores in the Chicago area.

1. When faced with  a disgruntled customer’s tweet, he posted an apology video.

2. He also selectively thanks customers on video for their orders.

Creative idea, don’t you think?


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Adele Berenstein

Adele Berenstein is an Experienced Customer Satisfaction Executive, recently retired from a Large Global IT Organization after a long productive management career including Sales, Marketing, Services, teaching and education center management and most recently, 19 years in customer satisfaction management. She turned around divisions with customer satisfaction problems, implemented measurable improvements and management systems, and implemented programs to prevent problems from ever affecting customers.

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