Applications like Yelp exist to rate local restaurants and establishments. Sites can demonstrate their popularity in FourSquare or Facebook Places. A new application is emerging that allows users to rate individuals in an establishment.


Tello is an iPhone app that allows a user to rate the customer service they received from an individual associated with a local business. What is interesting is that this application allows ratings to be done from the iPhone where as most applications that rate restaurants and local businesses need to be done from a computer.

A user can use their smart phone to find the business in question and then enter the name of the employee being rated. A thumbs up or thumbs down option appears. A user can also write comments about the service. It takes less than 30 seconds. These comments can also be shared on Facebook and Twitter.

These ratings can help businesses identify their best customer service personnel and find problems that need fixing.  According to Crunch Base, using Tello, businesses of all sizes can continuously improve service by engaging customers in conversation, resolving issues, and monitoring employee ratings, comments, and analytics.

Gripe is another application that allows users of Android phones, ipads and iPhones to enter complaints about customer service and uses social networking to spread the word. According to Crunch Base, every incident report (gripe or cheer) is sent by Gripe to the business for response, while quickly spreading through friends, followers and beyond. Like many other location dependent rating systems, Gripe allows a business to claim it’s page.

Keeping track of all the applications in the internet and on mobile phones will become an increasing workload for businesses to maintain high levels of customer satisfaction and monitor and maintain their reputation.

Do you know of any other applications like this? Please share them in the comments section below.

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Adele Berenstein

Adele Berenstein is an Experienced Customer Satisfaction Executive, recently retired from a Large Global IT Organization after a long productive management career including Sales, Marketing, Services, teaching and education center management and most recently, 19 years in customer satisfaction management. She turned around divisions with customer satisfaction problems, implemented measurable improvements and management systems, and implemented programs to prevent problems from ever affecting customers.

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