In an blog post titled ‘How should you treat your best customers?, the author Seth Godin makes the point that we often take our best customers for granted. They may be the most loyal, stick with you through thick or thin and generate most profits, but when they call in for Customer Service, they often don’t get preferential treatment. In fact, the attitude is that the customer is happy to pay, so we charge them more.
Does your organization have preferential treatment for its best customers when they call in for Customer Service? Share how you do that in the comments below.