You are running a small business. That’s great!  Everyone knows it is important to keep your customers happy if you want repeat or additional business from your customer base.  I was recently asked by a friend, who owned a small business: How do you know if your customers are satisfied? Here’s some simple secrets. Three key indicators to look for:

1. Are your customers paying you for your product or services. Accounts receivable problems are often warning signs of dissatisfaction. Conversely, Customers who are satisfied, will gladly pay you.

2. Will your customers be a reference for you? How would you know? Ask them!

3. Does your customer refer you to their friends and other business acquaintances?  Do you get ‘referral business’ from your existing customers. This is one of the best indicators of high levels of customer satisfaction and loyalty.

Watch for these indicators in your business!

If you have any comments or questions, please send them along.


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Adele Berenstein

Adele Berenstein is an Experienced Customer Satisfaction Executive, recently retired from a Large Global IT Organization after a long productive management career including Sales, Marketing, Services, teaching and education center management and most recently, 19 years in customer satisfaction management. She turned around divisions with customer satisfaction problems, implemented measurable improvements and management systems, and implemented programs to prevent problems from ever affecting customers.

5 Responses to “Customer Satisfaction secrets for Small Business owners”

  1. How I Make $300 a Day Online Says:

    Hey, great post, really well written. You should post more about this.

  2. Adele Says:

    Thanks, I have posted another relevant comment

  3. AnnaHopn Says:

    Super post, Need to mark it on Digg
    Have a nice day

  4. Adele Says:

    Thanks for the advice. I will be bookmarking on Digg soon.

  5. Jinny Says:

    Everything dynamic and very positively! 🙂
    Have a nice day

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