Early in December 2010, Dell unveiled its Listening Command Center, catering to customers world wide. A gee whiz fact is that there are more mentions of Dell on Twitter every day than the circulation of the 12 largest newspapers in the United States.
The goal is to enable every employee in the company to have a social radian, where they can listen to conversations taking place in social media. The command center is a hub tracking over 22,000 Dell related topics at a company wide level, currently in 9 languages, expecting to go to 11 languages and covering all the countries where Dell does business. The tools are expected to be available to all employees to use (not just the command center). Read more about their launch here.
Dell is using Radian6 as its Social Media Monitoring tool.
Here’s a short video on the launching of the Command Center.
In an earlier post, I covered what Gatorade was doing with their command center. It is interesting that Dell is also starting a similar corporate wide listening center.
Have you heard of other organizations who are embracing social media using command centers or offering all employees the ability to listen to and engage with customers using social media tools? Leave your findings in the comment section below.