The Canadian Government has announced that the Budget Speech on Mar 4, 2010 will be tweeted to the public as it is read in the Canadian House of Commons. This is announced on the Department of Finance Canada Website at  In an effort to communicate better with constituents (improve their customer satisfaction) in real time, the Finance Department will start its communications on Twitter with the budget speech.  Wonder how they can do that?

There is an interesting piece of technology I wrote about earlier this Customer Satisfaction blog that allows you to put a Tweet on each page of a Powerpoint presentation and as the presenter (who has to be connected to the web) flips from one page to another, the Tweet from that page is sent out.

This has application for other business areas such as product announcements and press releases..

Interesting, the audience can tweet back and the same technology allows a cloud of tweets from the internet to appear on a Powerpoint chart (in real time) in a Tweet Cloud. In this way, questions can be answered, customer feedback received, in real time and shown to the audience. This provides the presenter with real time customer satisfaction data.

To learn more you can visit my blog article ‘How to Get Customer Feedback during a Powerpoint Presentation using Twitter‘ at

There is a video presentation in the blog article on how to do this and where to find the free plug in for Powerpoint.

I wonder if the Finance Minister will take Tweet reactions back and have a Tweet cloud in his presentation? Will this be a trend in other parts of the world?

Has anyone seen other governments using this kind of technology?  As always I welcome your comments.



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Adele Berenstein

Adele Berenstein is an Experienced Customer Satisfaction Executive, recently retired from a Large Global IT Organization after a long productive management career including Sales, Marketing, Services, teaching and education center management and most recently, 19 years in customer satisfaction management. She turned around divisions with customer satisfaction problems, implemented measurable improvements and management systems, and implemented programs to prevent problems from ever affecting customers.

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