In an earlier blog post, I highlighted that Tony Hayward, BP CEO had been removed from being the spokesman for the BP Oil Spill. I speculated that there would be soon be a change in BP Management. Politically, BP had to wait until the well was capped so that a new executive would have a chance to prove himself with the press and the public.
It was announced on July 27th, 2010, that Bob Dudley, an American, would be replacing Tony Hayward effective Oct 1, 2010. Bob Dudley is already known to the US public. He is featured in a video in this article on this blog and headed up the Gulf Coast Restoration Project.
There is a lesson to be learned here. Despite Tony Hayward’s attempt to apologize for the Oil Spill, he failed to achieve the objective of winning over the US Government or every day Americans. Comments like “I would like to get my life back” along with his attendance at a Yacht Race off the coast of England while the beaches and coast of the Gulf of Mexico was so badly damaged by the oil spill were terrible mistakes.
As I mentioned in my post, in matters related to customer satisfaction and crisis management:
Senior management is key in mitigating the dissatisfaction of stakeholders.
Hopefully, Bob Dudley, the new CEO will be able to lead BP and the Gulf region out of this catastophe.