Here’s a slide presentation I found on a Social Media Influence Website, that chronicles the history of 37 of these mistakes since 2004, a brief of what was wrong and the impact to the company, some in the millions of dollars . As more and more companies engage in social media, the number of gaffs has also increased.
There are some key messages:
1. Take social media seriously.
2. If you are not engaged, get engaged. Get trained, assign resources.
3. Take care what you do because it can backfire.
Here is a snap shot of the companies, over time, represented in the slide presentation
Some companies will avoid Social Media due to these mistakes but that would be the wrong way to deal with it.
The best way is to learn from the mistakes of others, work with those who have experience in public relations and reputation management and most important, be genuine with your customers.
What is your opinion. Leave your comments below.