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	<title>Customer Satisfaction and Reputation Management &#187; Customer Needs</title>
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	<description>Helping Organizations keep their Customers Satisfied</description>
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		<title>Customer Satisfaction Insights from an IBM CMO Study</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/customer-satisfaction-insights-from-an-ibm-cmo-study/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/customer-satisfaction-insights-from-an-ibm-cmo-study/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:00:56 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Feedback to Customers]]></category>
		<category><![CDATA[Management Systems]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web Techniques]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[consumer feedback]]></category>
		<category><![CDATA[Data Explosion]]></category>
		<category><![CDATA[digital ocean]]></category>
		<category><![CDATA[Digital world]]></category>
		<category><![CDATA[From Stretched to Strengthened]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[IBM Study]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[strategy decisions]]></category>
		<category><![CDATA[Study]]></category>
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		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=5289</guid>
		<description><![CDATA[IBM has published a study of over 1700 Chief Marketing Officers  titled From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study which highlights the changes the marketplace is going through and the need for businesses to adapt.]]></description>
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		<title>Book Review: How to Deal with Difficult Customers</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/book-review-how-to-deal-with-difficult-customers/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/book-review-how-to-deal-with-difficult-customers/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:00:31 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Belligerent]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Dave Anderson]]></category>
		<category><![CDATA[difficult customers]]></category>
		<category><![CDATA[How to Deal with Difficult Customers]]></category>
		<category><![CDATA[Obnoxious]]></category>
		<category><![CDATA[one on one]]></category>
		<category><![CDATA[sales person]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[salesman]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[Stubborn]]></category>

		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=4946</guid>
		<description><![CDATA[I recently finished a book called How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
by Dave Anderson. The focus of the book is how to sell to 'SOB (Stubborn, Obnoxious or Belligerent) Customers but many of his words of wisdom apply to the practice of customer satisfaction. Most customer satisfaction theory revolves around the quality of the product and post sale support. The main point of this book is that customers can become dissatisfied during the selling process and provides techniques on how to prevent the most common problems.]]></description>
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		<title>What does a Customer Want?</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/what-does-a-customer-want/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/what-does-a-customer-want/#comments</comments>
		<pubDate>Thu, 26 May 2011 13:00:27 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer wants]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[what a customer wants]]></category>
		<category><![CDATA[what people want]]></category>

		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=4280</guid>
		<description><![CDATA[Seth Godin recently wrote a blog post on What (People) Want, where people could be defined as customers, users, neighbors, friends, etc. He describes five simple ideas that motivate and drive most of us. This blog post looks at whether these 5 elements also define what customers want. ]]></description>
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		<title>Customer Centricity: An IBM Video</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/customer-centricity-an-ibm-video/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/customer-centricity-an-ibm-video/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 13:00:26 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Web Techniques]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer support]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[iPads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[smart phones]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=3794</guid>
		<description><![CDATA[Customer Centricity is a new term to capture the thought that customers are central to everything an organization does, including product development, sales, service, marketing and even through its suppliers and channels. IBM has an excellent video called "How it Works: Smarter Commerce" that covers the concept well. Watch the video and review the key points in this blog post.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Dissatisfied Customers drop retailers after negative experiences.</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/dissatisfied-customers-drop-retailers-after-negative-experiences/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/dissatisfied-customers-drop-retailers-after-negative-experiences/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 17:08:40 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employee Productivity]]></category>
		<category><![CDATA[News Articles]]></category>
		<category><![CDATA[Problem Prevention]]></category>
		<category><![CDATA[Root Cause Analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[disgruntled customer]]></category>
		<category><![CDATA[dissatisfied customer]]></category>
		<category><![CDATA[Fix Customer Problems]]></category>
		<category><![CDATA[IBM Study]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[Retailer]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[What's causing these problems]]></category>

		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=25</guid>
		<description><![CDATA[A study by IBM®  Institute  of Business Value of 30,000 US consumers in September and November 2008  revealed that, on average, consumers will drop allegiance to retailers after an average of 3.1 negative experiences.  To promote customer satisafaction, eight key areas that affect the customer experiences are covered in this article.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer Retention tip &#8211; What did you promise?</title>
		<link>http://www.satisfactionsecrets.com/customer-satisfaction/customer-retention-tip-what-did-you-promise/</link>
		<comments>http://www.satisfactionsecrets.com/customer-satisfaction/customer-retention-tip-what-did-you-promise/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:20:55 +0000</pubDate>
		<dc:creator>Adele</dc:creator>
				<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Hints, Tips and Secrets]]></category>
		<category><![CDATA[Management Systems]]></category>
		<category><![CDATA[Problem Prevention]]></category>
		<category><![CDATA[Root Cause Analysis]]></category>
		<category><![CDATA[expectation]]></category>
		<category><![CDATA[Hints]]></category>
		<category><![CDATA[promise]]></category>
		<category><![CDATA[What's causing these problems]]></category>

		<guid isPermaLink="false">http://www.satisfactionsecrets.com/?p=15</guid>
		<description><![CDATA[A really key factor in retaining customers and preventing problems is to pay attention to what expectations you, as a business owner, are setting with customers. What promises are you making?]]></description>
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		<slash:comments>4</slash:comments>
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